Color's Characteristics

Each color has a different character and nature - different. For that in choosing the appropriate color for a style of life or our activities, required knowledge of the character - character color. Here is a character - character color (Senior Series Smart Books, 2007):

1. Dark blue

It symbolizes the feelings inside. This color has a character of concentration, calmness, cooperation, can accept any input, sensitive, intelligent and unifying. In addition, the blue color also gives the influence of gentle, wise, easily satisfied, pangasih and compassionate, not easily offended and many friends.

2. Red and Orange

It symbolizes the strength, willpower, eccentric, active, aggressive, competitive, this color gives the effect strong-willed and energetic.

3. Green and Blue

It symbolizes the desire of elasticity. Tend to be passive, to survive, independent, possessive, difficult to accept other people's thinking. The effect of this color, among others, strong and sturdy, retaining his property, stubborn, and opinionated fixed.

4. Light Yellow

This color is prominent, the spirit of progress and a high tolerance. The effect of this color, among others, cheerful, generous, and successful.

5. Purple

Purple is the mixed color of red and blue. Describing the attitude of 'strikes' hardware that is represented in blue. The combination of intimacy and erotic or lead to a deep and sensitive understanding. Is less precise but full of hope.

6. Gold

does not always mean materialsime; It can mean prestige and elegance, high charisma, confidence is high enough.

7. Silver

Tend to be more muted than the color of gold, easy to blend, blend with the surrounding charisma.

8. Chocolate

Natural, observers comfort, calm, dignified, tend to be easy to relate, but sometimes can be hard.

9. Pink

Cheerful, Easy to get along, usually a fashion observer, Easily fascinated, feeling tends to unstable conditions.

10. Gray

The trend is neutral is high enough, easy to blend, easily bored, often not satisfied, sometimes wishy-washy.

11. White

Tend religious for some people, elegant, casual, high aesthetic observer, tend neutral.

12. Black

Authoritative, charismatic, tend to be solitary, mysterious, sexy, graceful, elegant, powerful stance.   

Color Philosophy

Color Selection is one thing that is very important in determining the response from visitors. Color is the first thing seen by a visitor (especially the background color), and you can make your site to display a first color while the other content (text and image) are still in the process of downloading. This will make an impression or mood for the entire site.

To achieve an effective color design, can be started by choosing colors that can represent the goal of your site. Color pallet that you create should fit with the personal and the purpose of your site. If for example your site is for community sites, then you should choose the color of warm colors to create a more relaxed atmosphere.

If your site is for information sites, where content will dominate, then the colors should be simple and unobtrusive (ie do not use background kembang2 with flashy colors.)

You can see in Table 1 below, for general psychological correlation between color and people. 

Psychological response COLORNote the Red Power, energy, warmth, love, lust, aggression, danger sometimes change the meaning of the Red Color when combined with other color .- Red dikombinakan with Green, it will become a symbol of Christmas when combined premises .- Red White, will have a sense of 'happy 'in the Oriental culture.

Blue Trust, Conservative, Security, Technology, Hygiene, Regularity Widely used as a color in the logo of the Bank in the United States to give the impression of 'trust'.

Green Natural, Healthy, Lucky, Renewal Color Green is not too 'success' for Global size. In China and France, the packaging with the color green is not so get sambutan.Tetapi in the Middle East, the color green is very popular.

Yellow Optimism, Hope, Philosophy, The lack of honesty, Coward (for Western culture), betrayal. Yellow is the color of sacred in Hinduism.

Purple / Orange Spiritual, Mystery, nobility, transformation, roughness, Pride Color Purple very rare in nature.

Orange Energy, Balance, Kehangantan Emphasizing a product that is not expensive.

Brown Land / Earth, Reliability, Comfort, Durability. Food packaging in the U.S. often use the color brown and very successful, but in Columbia, Brown color for packaging is less so bring hasil.Abu Abu Intellect, Future (like the color of the Millennium), Simplicity, Sorrow Abu ash color is the color of the most easy / easy seen by the eye.

White Purity, cleanliness, accuracy, lack awry, Setril, Death In America, White symbolizes marriage (white wedding gown), but in many Eastern cultures (especially India and China), White color symbolizes death.

Black Power, Sexuality, Sophistication, Death, Mystery, Fear, Grief, elegance symbolizes the culture of death and grief in color Barat.Sebagai Packaging, Black melambangakan elegance (Elegance), Prosperity (wealth) and sophistication (Sopiscated)

Not only is your color palette match the content of the site, but you also have to choose colors that fit with the culture of your visitors. Some studies showed that the response of each person from different cultures will be different.

For example, the color of Orange, universally, will represent products that are not expensive, and the celebration of Halloween.

In America, Dark Blue color represents the Trust (TRUST), but in Korea, the Trust is more Pastel colors represented by color, especially Pink.

So the use of color matching, must also be supported by an understanding of what it means COLOR is the demographics of visitors who we are headed. (For example, sites with Light Yellow color in Indonesia, may be associated with a particular political party). Now we try to bereksperiment with 2 sites fictitious.

The first, is the Bank of Credit Sale, is a site whose purpose bank providing information about the Bank's color palette that will be used including the Blue, Dark Red, and White (See table below)

Objective is to build an impression Conservatives and Confidence (with blue color), strength (Red), and the work ethic and discipline (White). Globally, the color of this color will be enough to build an image of a company that is solid and trustworthy.

The second is a fictitious site Senayan kindergarten, which is a Kindergarten. With a target 'Not Serious', and Cheerful, the selected color palette is the energy and warmth (orange), natural and health (Green Light), and cheerful (Yellow).

Ps. Do not assume toekangweb.or.id that have similar color scheme is similar not-so serious! Now compare both of them: the color palette on the left symbolize konservativ and trust, power, precision, and regularity while the color palette on the right symbolizes the warmth, energy, nature, and kesehatan.Red: 0, Green: 51; Blue: 102; Red: 25 ;

Green: 103; Blue: 0; Red: 153; Green: 0; Blue: 0; Red: 102; Green: 204; Blue: 0; Red, Green, Blue: 255 Red: 0; Green: 102; Blue: 204 ; Note: These colors can be another keliatannya on Macintosh or PC monitor.

Although the use of color is not limited in the color key color, but color is the main color to express quickly 'objective' of this site.

Source : http://www.toekangweb.or.id